Selling Stock Logos via Graphicriver – An Experiment
So far I have found that Brandstack offers the best quality logos, decent exclusive pricing and royalty cut for the designer. Lots of amazing talents there. Unfortunately there has been this negative rumors going around Brandstack at the moment so I’m going to wait until it settles down first. 99designs’ Logo Store has been out for a while now, but it lacks the quality in my opinion so I have never been tempted to sell there.
Then there’s Graphicriver’s ‘Logo Templates’. It has just been opened for public a few weeks ago, and it looks promising despite the limited logo licensing options. They only offer a flat $29 regular license for the stock logos and no exclusivity (a logo template can be bought several times by different clients). So why is it ‘promising’? Well, I said that based on my own experience. To test the water, I reluctantly put up 4 logos up for sale in the first week they open. To my surprise, some of them were sold rather quickly and a week later I have got 5 prospective clients contacting me, asking to buy our logos exclusively. I turned down 3 (because the logos they wanted were already sold at least once to some other guys), accepted 1 (removed the requested logo from the Graphicriver’s marketplace and sold it to him exclusively), and the other one ended up as a full custom logo job. Not bad at all!
Now we have 9 logo templates up, have generated 15 sales from them, and have got 3 custom logo design projects from prospective clients who contacted us from our Graphicriver’s profile page. Moral of the story so far: Graphicriver is worth it. Not for the $29 price tag, but for the longer run. Consider it as a logo portfolio showcase, your site will get a boost of traffic considerably. More traffic is always good. The others? I will skip them for now. It’s better to sell the unused logos via your own site.
So how about it, Envato? When will the exclusive license option will be available for the logo design category? I know we’ll definitely jump into the bandwagon! 😉